Media Buying Services
The world of advertising is changing every day. With that comes the question… Where do I advertise????
Do you go with traditional media? Such as in television, radio and print? Maybe more in the digital realm with a digital campaign that incorporates display advertising on the web? Social media? CTV? OTT? All of this can all be very confusing. Choosing the wrong avenue to advertising in can not only cost you
money, but valuable time.
That’s where the media buying experts at TPW Productions can help. Fully trained and educated in all areas of advertising, our independent team of media buyers will work with you to help create a marketing campaign that will be most beneficial to you and your business. Maximizing on your ROI.
Oh Wait… There’s More!
Would you like a Digital Marketing Checklist? Filled with all sorts of valuable information, this thought-provoking checklist will help you, help us create a digital campaign to best fit your advertising needs. It’s absolutely FREE, and trust us, you’ll find this information incredibly helpful.
Services
Below is a list of all the media buying services we have to offer. Take a moment to review this information, and by all means, please reach out to us if you have any questions or concerns. Our media buyers are here to help you in any way they can.
Conventional Television Advertising
Market based media placement on local, regional and national television.
Digital Marketing Consultation
We initiate a discussion using the TPW Productions Digital Checklist to review and discuss where you’re at and how we may be able to help.
Pricing: $0
Search Engine Marketing
- aka SEM, Paid Search, Google AdWords
- Keyword based
- Campaign is built upon customers searching for keywords; paid ad is served based upon the keyword group containing the searched keyword
Pricing: Cost-Per-Click based
Display (Retargeting)
- Keyword/Search Retargeting: Target based on keywords that have been used for searches
- Site Retargeting: Target visitors to your websites – all website pages, or specific pages – incorporated into specific campaigns
- Click Retargeting: Targeting based on those who have clicked on your ad
- Look-Alike Retargeting: Reach users beyond site visitors, by finding additional users who reflect the characteristics of your original audience.
Pricing: CPM based
Over The Top / Connected TV
OTT
- Stream your video content thru laptops, mobile devices, tablets or connected TVs
- Mobile/smart devices stream OTT content
Connected TV: Stream your video content thru APPS on Smart TVs or devices Roku, Firestick, Chromecast and Apple TV
Pricing: CPM based
YouTube
- One of the world’s top search engines! (Owned by Google)
- Power of video delivered based on searches – or search/view history
- Several video delivery options
Pricing: Varies by product utilized
Hotels: In-Room Video
- Reach business & leisure travelers via exclusive digital in-room network
- For each $100 spent on lodging, hotel guests spend an additional $221 at other businesses!
- Flexible video format: :15, :30, :60 and long-form video (60 seconds+)
- Extremely efficient CPM’s
Pricing: CPM based
Traffic Route
- Harvest site visitor data
- Collect email, names, addresses, phone, income, credit scores, areas visited on website
Google Analytics Consultation
- Dig into Google Analytics in three easy steps:
- Step #1: Review current GA & call to discuss & review
- Step #2: Analysis per initial consult, Written report, Primary Recommendations
- Step #3: Detailed Recommendations, associating GA with digital marketing & business goals, Initiation of Recommendations
- Monthly, continuing consult – also offered to keep on track
Pricing: Package/need based
Conventional Radio Advertising
Market based media placement on local, regional and national radio stations.
Search Engine Optimization
- aka Organic Search, non-paid search
- Multi-factor based
- On-website SEO: Built into website
- Off-website SEO: Different factors effect search rankings including website traffic and number and quality of links coming into website.
Pricing: Hourly or project based
Display (Programmatic)
- Keyword/Contextual: Target based on lifestyle, on-line usage
- Category Contextual: Target based on categories of websites
Pricing: CPM based
Geofencing
Hyperlocal: Target your ad to radii as small as several meter to zip codes, cities, states, etc. Potential customers receive ad via their mobile device
Mobile Retargeting
- Resend your message to those who have engaged in your mobile ad
- Run single or multiple campaigns
Pricing: CPM based
Social
- Digital “Word of Mouth”
- Runs 24/7
- Increase brand recognition
- Increase brand loyalty
- Increase Inbound traffic
- Improve search engine rankings
- Facebook, Twitter, Linked In
Pricing: Varies upon platform utilized
Texting
- Instant Deliverability
- Lightning fast!
- Flexible Platform
- High Open Rate: 95%
- High Conversion Rate
- Reliable: no spam/email filters
- Know the rules!
- Errant texts may be in violation of FCC regulations and subject to penalty
Pricing: Varies
Progressive Web App
- An app built on web technologies
- Easy to build, easy to use
- Offers look and convenience of apps
- Much lower cost to build and run
Customers
- Customer-facing ads & information
- Push notifications regarding sales, events, “exclusive opportunities”
Employees
- Employee-facing information
- Internal communication regarding HR, upcoming events, business changes
Push notifications regarding events, health alerts
Pricing: Varies